Redefining Leadership: The Certificate Program

Redefining Leadership: The Certificate Program

Nothing of great consequence happens without leadership.  Those who struggle in business today acknowledge and understand that simple truth. Yet few are actually taught how to lead – they’re expected to either have the leadership gene or acquire it by osmosis. And not everyone can be a leader. Research says that 83% of those in positions of executive responsibility ultimately fail – they were hired or promoted by presumably smart gatekeepers but didn’t have “what it takes” to be there in the first place. Countless studies say about 40% flame out in their first 18 months at the helm. And lessons learned in the past, in a less frenetic business environment, no longer work in today’s increasingly volatile, disruptive, unpredictable, hyper-competitive marketplace. Because leadership must evolve and adapt to effectively deal with rapidly changing circumstances and black-swan events.

The need for perceptive, competent and adaptive leaders has never been greater.  Which is one reason why turnover at the top has increased dramatically in the post-pandemic era. The bar has been raised. Owners and boards are now asking whether they have the right leadership skills and mindset to address current expectations and new stakeholder demands. According to the business media, almost 70% of leaders in Canada are “seriously considering” quitting for personal reasons, including the realization they’re “just not up to the task.” This exodus represents new opportunities for those seeking avenues for advancement. And if promotion isn’t yet in the cards for you, then learning how to lead from the middle, and being recognized for making a difference, certainly is.

This one-of-a-kind learning experience redefines the meaning of leadership today. It was designed and is led by someone who has dealt with thousands of business leaders as clients, coachees and students as well as being the subjects of various government accountability audits and crisis interventions. So, he knows exactly what makes a poor leader, a good leader and a great leader. The program is not a philosophical discussion about what leadership is – that’s provided in supplemental readings which are optional. Rather the focus is on what you need to know to lead others to greatness. It identifies the uncomfortable truths and answers the critical questions every leader must contemplate and confidently address.

The primary audience for this program includes middle and senior mangers who are seeking to ascend to a higher level of executive responsibility in today’s transformative, paradoxical, confusing business world. The curricula evolves every year to reflect changing registrant interests and upskilling needs. The program is built to accommodate those who seek either an in-depth treatment of selected topics or who wish to acquire the certificate designation. The full program consists of six online courses with each session supplemented by required pre-course work (relevant readings, diagnostics and tasks). While these courses can be taken in any order you choose, the recommended foundation offering consists of three parts. The remaining sessions are single drill-down webinars that vary in length from 4 to 5 hours. The courses follow:

❏  From Manager to Leader: The Foundation Course (Multi-segment: 12 hours)
❏  Strategic Foresight, Planning and Modeling  (4 hours)
❏  Building Innovation Capability  (4 hours)
❏  The Science of Fearless Decision Making  (5 hours)
❏  Why Successful Companies Fail  (4 hours)
❏  Understanding the Human Condition  (4 hours)